Adwinton Trading & Investment Ltd (formerly Adwinton Group Ltd) is a legally registered Limited Liability Agribusiness company headquartered in Kasoa Akweley, Ghana, with a rapidly expanding presence across major agri-trade corridors in the country.
The company was conceived during the COVID-19 lockdown in 2020, at a time when farmers—especially in the Northern Region of Ghana—struggled to find ready markets for their produce due to nationwide movement restrictions. While studying BSc. Agriculture Technology at the University for Development Studies (UDS), Mr. Yahya Awal, now the CEO & Founder, saw firsthand how farmers were losing money and produce simply because the supply chain had collapsed.
Driven by a desire to solve this problem, he created an early e-commerce concept, hosting farm-produce listings on online marketplaces such as Jiji.com. The results were immediate: buyers from Tema, Accra, and Kumasi showed strong interest. One of the first serious inquiries came from FoodTech Company Ltd, which even dispatched a team to Tamale to engage Mr. Awal for peanut sourcing. Although he earned no income from that deal, he describes it as “one of the happiest moments of my life”—a moment that confirmed his vision and inspired the journey that would later become Adwinton.
Recognizing the limitations of generic platforms like Jiji and Tonaton—especially their credibility challenges at the time—Mr. Awal resolved to build a dedicated agriculture-focused e-commerce platform. He launched https://www.adwintongh.com/, designed to connect Northern farmers directly to buyers nationwide. However, as a final-year student with limited resources, executing this idea at full scale proved difficult.
After national service in Juaso, he partnered with Mr. Frank Twum, a seasoned Software & Hardware Developer at Pharmatrust. Together, they officially registered the company as Adwinton Group Limited in 2021. In 2024, Adwinton Rebranded to Adwinton Trading and Invenstment Limited
Transition: From Marketplace to Distribution Powerhouse
The early e-commerce model encountered structural challenges common in emerging markets—vendors refused to fulfill orders before payment, and buyers were unwilling to pay before supply. This mismatch created operational bottlenecks.
In response, Mr. Awal strategically repositioned Adwinton from an online marketplace into a direct trading and distribution company. The company began negotiating directly with suppliers and buyers, starting with commission-based deals, which eventually generated enough capital to transition into active stock trading, purchasing goods directly and supplying customers reliably.
This strategic shift marked a major turning point.
Expansion & Establishment of Physical Operations
Adwinton acquired its first office at Kasoa Akweley, later converting it into a functional warehouse and distribution hub serving livestock farmers and feed retailers.
The company has since:
- Acquired three additional shops in the same Kasoa vicinity
- Expanded operations to Adeiso and Mankessim
- Built a reputation as one of Ghana’s fastest-growing feed ingredient distribution brands
- Developed a loyal customer base across multiple regions
- Strengthened relationships with farmers, suppliers, wholesalers, and retailers
Today, Adwinton is widely recognized for the distribution of rice bran, maize bran, PKC, soya meal, wheat bran, feed additives, oyster shells, bone & blood meal, and other essential feed ingredients used across poultry, piggery, cattle, sheep, goat, and aquaculture systems.
The Future: Beyond Ghana & Toward Industrialization
Driven by an ambitious growth agenda, Adwinton is now:
- Expanding into regional and international markets
- Growing its B2B trade footprint across Africa
- Building strategic relationships with global buyers
- Working towards the establishment of a feed formulation factory by 2029 to produce branded poultry and livestock feed at scale
What began as a student project during a national crisis has grown into a trusted agribusiness brand with a clear vision, strong leadership, and a rising influence within Ghana’s agricultural value chain.